digital marketing development

 Header Tags – HTML tags that help outline a web page or draw attention to important information. Keywords located inside header tags can provide a rankings boost in the search engines. Examples: <h1>This is an H1 tag.</h1> <h2>This is an H2 tag.</h2> Hidden Text and Hidden Links – Using a text font that is the same (or nearly the same) color as the background color, rendering the text or link invisible or very difficult to read. The same effect can also be achieved by using various HTML tricks. Hidden text and hidden links are often used to artificially increase a web page’s keyword density for a keyword or keyphrase and/or to artificially boost the link popularity of other pages on your site(s). The use of hidden text and hidden links is frowned upon by Google and most other search engines. Using them will most likely result in your web page(s) incurring a penalty by the search engines. mobile app development company Hits – The term hits is commonly misuse...

 IDF (Inverse Document Frequency) – is a term used to help determine the position of a term in a vector space model. IDF = log ( total documents in database / documents containing the term ) Image Map – Placing separate hyperlinks on different areas of the same image. Clicking on different parts of the image will take the user to different web pages. Not very search engine friendly. Inbound Links – See Backlinks. Index – Collection of data used as bank to search through to find a match to a user fed query. The larger search engines have billions of documents in their catalogs. When search engines search they search via reverse indexes by words and return results based on matching relevancy vectors. Stemming and semantic analysis allow search engines to return near matches. Index may also refer to the root of a folder on a web server. Indexing – After a search engine has crawled the web, it ranks the URLs found using various criteria (see algorithm) and places them in the database, ...

  KEI: Keyword Effectiveness Index. The higher the KEI, the more popular the keywords are, and the less competition they have. KEI is an SEO standard but is typically limited in accuracy, but it at least provides something to base phrase strength on. Keyword (Key Phrase) – A word or phrase typed into a search engine in order to find web pages that contain that word or phrase. A web page can (and should be) optimized for specific keywords/phrases that are relevant to the content on that page. Keyword Density – An old measure of search engine relevancy based on how prominent keywords appeared within the content of a page. Keyword density is no longer a valid measure of relevancy over a broad open search index though. When people use keyword stuffed copy it tends to read mechanically (and thus does not convert well and is not link worthy), plus some pages that are crafted with just the core keyword in mind often lack semantically related words and modifiers from the related vocabulary...

  Most search marketers are used to looking at things from a single perspective: that of a search marketer. Some of the more savvy marketers know enough to look at things from the perspective of end users as well, since those are the people they are ultimately trying to influence. The savviest of search marketers know that it’s also important to step back from time to time and try to think like a search engine engineer. By stepping into the shoes of the men and women who spend their days developing ways to improve search results, we can gain a unique perspective on the world of search engine marketing. To do that, we are going to examine what search engines are trying to do, consider their goals, and look at how those goals affect their interaction with the webmaster and SEO community. First, a disclaimer: None of this represents the official position of any search engine. This is my interpretation of what a search engineer is thinking, based on what I have seen out there, and base...

 Backlinking by definition; Also referred to as Inbound Links. Links from another mobile app development & Website to your mobile app development & Website. Backlinking Usage Encouraging mobile app development & Websites to link to your site maintains and builds your sites ranking and is a great way to submit a mobile app development & Website to the search engines. Google’s Sandbox delay can even be minimized, to a degree, by using backlinking properly. As such, backlinking is a powerfully incredible tool for any Search Engine Optimization campaign. mobile app development company It has come to the attention of some that when viewing their mobile app development & Website server logs other sites have linked to theirs, which would normally be something to be happy about. The web was designed to share information, linking sites together so when information on one mobile app development & Website is updated everyone linking to that source stays current. The se...

 We are totally focused on being the leading provider of high quality web applications. We intend to grow primarily through carefully cultivated strategic partnerships. website design company What services does mobileappsdevelopment offer? mobileappsdevelopment provides capabilities and experience to create end-to-end solutions for clients to create and manage high-value, large-scale Web Applications. mobileappsdevelopment offers a full range of enterprise architecture services: Development Solutions Consulting Services E- business Solutions Security Knowledge Management Support Services Testing & Quality Assurance What technologies do we use? We expertise in the following internet technologies: mobile app development company Microsoft: .NET, ASP, OLEDB, ODBC, ADO, MTS, VB, COM, DCOM Front-end: XML, HTML, DHTML, Java script, VB script Databases: MS Access and SQL Application and web servers: IIS, Apache, Netscape Enterprise How can I work with mobileappsdevelopment? Email: Who ...

 mobileappsdevelopment’s Startup business services are here to help you complete your business plan and start your business at your own pace. Today's IT organizations are faced with particularly difficult challenges to satisfy business requirements in a rapidly changing competitive landscape. mobileappsdevelopment offsourcing model provides an effective solution to many of these challenges. Our services place an enterprise in a great competitive position by leveraging our resources to support increasing needs coupled with scarce domestic resources. website design company mobileappsdevelopment offers a Startup business services which allows for the following: Performance: A Competency Center develops and maintains skills and domain knowledge on client's environment, standards, norms and products. The center retains both explicit and tacit knowledge about the unique requirements of the customer in addition to being in the forefront of the technology area. This combination of busi...

 mobileappsdevelopment is the solution for all your web site and e business application development consulting needs. As businesses continue the development towards meeting their demands online, e business application development ought to have more focused awareness. Our experts will work with you during each segment of your web site or e business application development project to ensure most favorable performance. All our resources and processes are committed to ensuring that our e-business application development services are of the highest excellence and scalability. website design company Another website design companyangle of looking at things is e business application development. They can be Internet (with a three-tiered architecture) or just client-server based (with a two-tiered architecture). mobileappsdevelopment can develop business applications in both these technologies. By e business application development, we mean development of applications for a particular domai...

 web site maintenance services includes revising, editing, or otherwise changing existing web pages to keep your website up to date. The periodic addition of new web pages is also part of web site maintenance services. website design company The worth of keeping a website is its ability to maintain current information online at a reasonable cost. We assume that you want to revise some or all of your web pages over time, as well as adding additional web pages according to your business needs. There is nothing worse than visiting the website to find some information you need, and then shifting through page after page of information you don't need. In our web site maintenance services we help you in making sure whether the information is there or not. Fresh content is the key to building loyal visitors. A fresh, well-maintained site will bring visitors to your site and keep them coming back. mobile app development company So-many web sites become stagnant, because they are not refresh...

 "When you design, you must design for search engines, not just for browsers. The best way to list is to have well -organized content that's where best sites penetrate the search engines." website design company mobileappsdevelopment offers you the facility of Optimizing and Positioning of your website in the Major Search Engines. The moment you avail the opportunity of Search Engine Optimizing and Positioning Package, our web site designers will start their work very closely with our Search Engine Positioning Specialists. During the process Graphic Designer and Web Site Developers make sure that your Web Site is designed to look great and is properly coded to gain high ranking in the Leading/ Major Search Engines and Directories. Studies have shown that 98% of all search engine traffic comes form the top 10 search engines and directories. Our Search Engine Specialists believe that it is more important and cost effective to master these engines and directories. It's n...

 Today's most successful companies strive for a properly aligned organization structure, streamlined processes, and cost-effective technology. They often fail is in aligning people, process, and technology with their "big picture" marketing strategy. Aligning operations with marketing strategy can serve as a differentiator to the company's value proposition. Through mobileappsdevelopment we channelise our clients' marketing strategies by planning and implementing improvements that produce bottom-line results. We offer our clients expertise in the following domains: website design company Business Development Integration Services Implementation Services Migration Services Application Rationalization Reengineering of Applications Business Intelligence Solutions Maintenance and Support Data Conversion Insurance Application Integration Customization End User Training Process Improvement / Training Services Data Warehousing Assessment Advisory Services Long-term Relati...